Most investigative journalism survives on grants, goodwill, and fumes. Direkt36 doesn’t. As one of Hungary’s leading investigative outlets, it has built something rare — a newsroom that holds power to account and pays its own way, largely on the strength of readers who choose to fund it. Co-founder András Pethő walks us through how they did it: the model, the mistakes, the numbers, and whether any of it travels to newsrooms in other countries and markets. For once, this is not a debate about whether investigative journalism should have to pay for itself, but a working example of what it looks like when it does.
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